View Click Stats on Bitly or Goo.gl Short URLs

You may already know that you can view click stats on Bitly short URLs by adding + to the end of the URL, like this:

http://bitly.com/LH9pqK+

But did you know adding + also works for any other service that shortens their URLs through Bitly, like Amazon?

http://amzn.to/wZsYV5+

You can also view data on Google short URL clicks by inserting the shortened ID of a goo.gl URL into a longer Google URL like this (I find that I have to click this link twice to see the metrics):

http://goo.gl/#analytics/goo.gl/9bHF1/week

More SEO and Social META tags for Twitter and Google

Here are some more HTML META tags I just discovered:

Twitter Cards

Twitter Cards (announced in June 2012) are extended tweets that can show more than just 140 characters. Here are META tags to add to your page HEAD section to help Twitter pick the right parts your site's content.

The twitter:card tag can be summary (for a news article, blog post, or text-based page), photo (for an image or picture), or player (for video).

<meta name="twitter:card" content="summary" />

The twitter:site and twitter:site:id tags let you identify your own Twitter username, and official Twitter user ID. Most people won't know their Twitter user ID. If you don't, you can omit that META tag.

<meta name="twitter:site" content="@YourTwiterScreenName">
<meta name="twitter:site:id" content="1234567890" />

The twitter:url tag is for a link to your page.

<meta name="twitter:url" content="http://www.YourSite.com/path/pagename.html" />

Other tags are pretty self-explanatory:

<meta name="twitter:title" content="Your Page Title" />

<meta name="twitter:description" content="Your page description." />

<meta name="twitter:image" content="http://www.YourSite.com/image.jpg" />

Google+ OpenGraph

OpenGraph (og) META tags help Google Plus pull the right information from your page, in case anyone ever shares it on Google+. These are pretty self-explanatory.

<meta property="og:title" content="Your Page Title" />

<meta property="og:image" content="http://www.YourSite.com/image.jpg" />

<meta property="og:description" content="Your page description." />

<meta property="og:site_name" content="Name of Your Site"/>

Google Search Thumbnails

Google also uses a thumbnail META tag to present small images next to its search results from your site.

<meta name="thumbnail" content="http://www.YourSite.com/image.jpg" />

Google+1 Button Documentation

Here's where to get the Google+1 social sharing button for your web site.

Here's a function I use in my global site JavaScript file to also track events in Google Analytics when people turn the +1 button on or off. To use this, add googlePlusOneCallback as "JS Callback function" under the "Advanced options" when you configure your button. Update the last 3 values for the way you track events on your site. (The values I used below will track a Google Analytics Event with Category "share", Action "googleplus-on" or "googleplus-off", and the Label will be the URL of the page the button was on.)

function googlePlusOneCallback(obj){
_gaq.push(['_trackEvent','share','googleplus-'+obj.state,obj.url]);
}

As more companies encourage their customers or users to share more, people are beginning to notice and worry.

Google exits terrestrial radio advertising biz

Here is a lost opportunity. Google is getting out of the terrestrial radio audio advertising business. They say they will continue serving online audio ads.

The linked article mentions that total radio advertising has dropped. That seems to be a non-sequitur for Google, since they were starting from a 0% share of that market. Another article notes Google was mostly getting the low value remnant ad market.

Google was smart to try to expand their advertising empire offline. The number of people in real life dwarfs the number on the Internet.

I really thought that their democratization of advertising would lower the barrier to entry for radio advertising. However, audio ads are definitely more difficult to create than simply typing a few lines of text for an AdWords campaign.

Hopefully their online audio advertising can eventually help independent programmers make the Internet radio model work. I won't be surprised to see Google back in offline advertising in the future.

AT&T iPhone exclusive will eventually end

AT&T has a limited window to be sure they have a compelling reason to stick with them after their iPhone exclusive goes away.

In my opinion, Apple's iPhone App Store has changed the paradigm for telcos who love to lock down their deck. (I will admit to really wanting the silly iBeer app.) Customers will demand the ability to install their own apps at will. Windows Mobile has long supported applications, but the hardware it ran on was never as sexy as the iPhone, and Microsoft or the carriers lacked a centralized app repository. As of this writing, Blackberry still hasn't launched its promised app store. Google has just announced that it will begin selling applications in its Android Market.

AT&T and all the mobile carries also need to reduce the number of manufacturers and models they carry, or at least rationalize how they're presented to non-technical customers. Right now, AT&T's smartphone page alone lists a daunting 33 devices (including colors and memory options) from 8 manufacturers (Apple, Pantech, Blackberry, LG, Motorola, Samsung, Palm, and HTC).

Apple's genius with the iPod was that even though there is a family of iPod models and colors, consumers can still refer to each model as just an iPod. This makes choosing an MP3 player easy, and you are likely to have a friend who has shown you and trained you on his iPod. (Apple is muffing it a bit by splitting hairs between the iPhone and the iPod Touch.)

Finally, just as mobile phones are expected to have cameras, they will also be expected to have music. The mobile music nut must still be cracked! A compelling music service needs to be in AT&T's plans, whether that's iTunes on more than just the iPhone, or some other single branded service, like Rhapsody or Napster. A carrier may try to build its own branded music service, but the investment may not pay back. Users want to share music with friends, even if the friend doesn't use the same mobile carrier. Unless that problem can be solved, it will kill any carrier-based music offering.