Tuesday, August 25, 2009

In Praise of the Ugly - But Useful

Wired has an article about Why Craigslist is Such a Mess. A wonderful mess. Craigslist delivers customer value without the burden of overmessaging. Serendipity plays a large part of the experience there too. You know you've missed a great deal because you didn't reload the page every hour, but you still look for deals anyway.

The craigslist article reminds me immediately of the 37signals blog post Why the Drudge Report is one of the best designed sites on the web. It's ugly, but it's consistent and it's fearless.

Craigslist drives the classified advertising market (and is driving local newspapers into the ground). Drudge drives the news cycle. All with minimal or no design budgets. Both with just the facts, ma'am. No baloney, no hype, just value.

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