Saturday, July 9, 2011
Music Sales Leveling Off?
Here's a story from TechCrunch covering SoundScan news that music sales may have finally hit bottom. My favorite part is where they call out the labels that "acted like a petulant child in the face of the digital revolution".
Google+1 Button Documentation
Here's where to get the Google+1 social sharing button for your web site.
Here's a function I use in my global site JavaScript file to also track events in Google Analytics when people turn the +1 button on or off. To use this, add googlePlusOneCallback as "JS Callback function" under the "Advanced options" when you configure your button. Update the last 3 values for the way you track events on your site. (The values I used below will track a Google Analytics Event with Category "share", Action "googleplus-on" or "googleplus-off", and the Label will be the URL of the page the button was on.)
function googlePlusOneCallback(obj){
_gaq.push(['_trackEvent','share','googleplus-'+obj.state,obj.url]);
}
As more companies encourage their customers or users to share more, people are beginning to notice and worry.
Here's a function I use in my global site JavaScript file to also track events in Google Analytics when people turn the +1 button on or off. To use this, add googlePlusOneCallback as "JS Callback function" under the "Advanced options" when you configure your button. Update the last 3 values for the way you track events on your site. (The values I used below will track a Google Analytics Event with Category "share", Action "googleplus-on" or "googleplus-off", and the Label will be the URL of the page the button was on.)
function googlePlusOneCallback(obj){
_gaq.push(['_trackEvent','share','googleplus-'+obj.state,obj.url]);
}
As more companies encourage their customers or users to share more, people are beginning to notice and worry.
Saturday, May 14, 2011
Twitter Advanced Search Operators
I just noticed Twitter documents its advanced search operators. The :) and :( searches are intriguing for brand research.
Here's their Advanced Search form. You might also be interested in handy search bookmarklets from one of my previous posts.
Operator | Finds tweets... |
---|---|
twitter search | containing both "twitter" and "search". This is the default operator. |
"happy hour" | containing the exact phrase "happy hour". |
love OR hate | containing either "love" or "hate" (or both). |
beer -root | containing "beer" but not "root". |
#haiku | containing the hashtag "haiku". |
from:alexiskold | sent from person "alexiskold". |
to:techcrunch | sent to person "techcrunch". |
@mashable | referencing person "mashable". |
"happy hour" near:"san francisco" | containing the exact phrase "happy hour" and sent near "san francisco". |
near:NYC within:15mi | sent within 15 miles of "NYC". |
superhero since:2010-12-27 | containing "superhero" and sent since date "2010-12-27" (year-month-day). |
ftw until:2010-12-27 | containing "ftw" and sent up to date "2010-12-27". |
movie -scary :) | containing "movie", but not "scary", and with a positive attitude. |
flight :( | containing "flight" and with a negative attitude. |
traffic ? | containing "traffic" and asking a question. |
hilarious filter:links | containing "hilarious" and linking to URLs. |
news source:twitterfeed | containing "news" and entered via TwitterFeed |
Here's their Advanced Search form. You might also be interested in handy search bookmarklets from one of my previous posts.
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